Social Media Ranking

The Financial Brand, an online publication focusing on branding issues and advice affecting retail banks and credit unions has created a social media ranking system known as the Power 100.

The Power 100 rankings are produced from a database encompassing hundreds of banks and credit unions in English- speaking countries around the world. Every year, The Financial Brand monitors roughly 2,000 banks and credit unions on Facebook, and another 2,500 banks and credit unions on Twitter.

In the second quarter of 2013, AIB achieved an overall ranking of 55th place in The Financial Brand's power 100.

Rankings include the most Facebook 'Likes', the highest Facebook engagement rate, most Twitter followers, most tweets sent, most Twitter accounts followed, most YouTube video views and most YouTube subscribers.

The table below reveals AIB's ranking in a number of categories.


Category AIB's Rank
Top 100 Fastest Growing Banks on Facebook 7
Top 100 Banks Adding the most new Facebook likes 36
Top 100 Banks Adding the most new Twitter Followers 10
Top 100 Banks on Twitter
Top 100 Hottest Bank YouTube Channels 26

Ranking 55th in The Financial Brand's Power 100 is a reflection of AIB's commitment to engage with customers through social media channels.

As an innovative bank, AIB is dedicated to provide the best and most efficient customer service using the most effective digital channels, and will continue to grow it's presence into the future.

Connect with AIB on Facebook, Twitter and check out AIB's YouTube channel.