SME Steps to Sustainability​

Video Transcript and Descriptions

• Short Description

  AIB Steps to Sustainability - An introduction to AIB’s online resource that helps small and medium-sized businesses understand, plan, and act on sustainability goals. Presented by broadcaster Jonathan McCrea.

• Extended Description

  The video introduces AIB’s Steps to Sustainability, a digital resource for small and medium-sized enterprises (SMEs) to learn about sustainability and implement effective strategies.

  It features Jonathan McCrea, a science and technology broadcaster, speaking directly to camera in a bright, modern space with artistic architectural details.

  As he speaks, the video alternates between slow-paced visuals of professionals in various work settings - a man reviewing sustainability data at a desk, a worker in a hard hat inspecting solar panels on a rooftop, and two people in high-visibility vests walking through a warehouse.

  Text overlays highlight key features of the resource, such as a “Rating Tool,” “15 key areas,” and “Sector-specific supports.”

  The video concludes with a purple AIB screen displaying the AIB logo, tagline “For the life you’re after,” and “In partnership with Allied Irish Banks p.l.c.”

• Full Transcript

  [Opening scene]

  [Visual: A well-dressed man, Jonathan McCrea, stands in an airy, artistic environment and speaks directly to camera.]

  [Jonathan McCrea (narrating):]

  “Do you know where your business stands when it comes to sustainability?

  Would you like to know more about sustainability and how it can benefit your business?

  Are you ready to act now so that you can feel empowered to ensure a more sustainable future?”

  [Text on screen: “AIB Steps to Sustainability, Jonathan McCrea, Science & Technology Broadcaster.”]

  “Welcome to AIB’s Steps to Sustainability  your go-to resource to support SME businesses like yours on your sustainability journey. Because the need to become more sustainable is one thing all businesses have in common.”

  [Visual: A man sits at a desk, reviewing documents beside a computer screen.]

  [Text on screen: “Rating tool.”]

  “Broken down into six sections, you’ll find easy-to-digest information that will guide you step by step through your journey to sustainability.

  There are resources like a rating tool you can use to check where your business is in terms of sustainability across fifteen key areas.”

  [Visual: A worker wearing a hard hat walks across a rooftop fitted with solar panels.]

  “You’ll also find suggested actions you can take to help you create and implement your sustainability strategy across the next twelve months - and sector-specific information about the supports and grants available to help you achieve your sustainability goals.”

  [Visual: Two people in high-visibility vests walk through a spacious warehouse, discussing as they go.]

  “Depending on where you are on your journey right now, you can move through the sections one by one, or simply dip into the ones most relevant to you. Either way, this resource will provide you with the practical knowledge, support, and tools you need to create, implement, and benefit from your own sustainability strategy - now and for many years to come.”

  [Visual: Purple screen with AIB branding.]

  [Text on screen:

  • AIB logo
  • “For the life you’re after”
  • “In partnership with Allied Irish Banks p.l.c.”]

   

  [Music fades out. Video ends.]