SME Steps to Sustainability​

Video Transcript and Descriptions

• Short Description

  AIB Steps to Sustainability: Sustainability Sector Guides Science and Technology Broadcaster Jonathan McCrea introduces sector-specific sustainability guides, highlighting actions and real-life case studies to help businesses reduce environmental impact.

• Extended Description

  In this video, Jonathan McCrea, Science and Technology Broadcaster, presents AIB’s Steps to Sustainability: Sustainability Sector Guides.

  Speaking directly to the camera in the same bright studio setting as previous videos, he explains how businesses can access sector-specific guides that explore targeted sustainability actions and real-world examples from AIB customers.

  Supporting visuals show industries in action - including logistics, agriculture, and renewable energy - representing the broad range of sectors covered by the guides. These short visual cutaways illustrate practical applications of sustainability in everyday business operations.

  The video encourages viewers to explore the guides and case studies available on AIB’s website to help identify further opportunities to improve sustainability performance. It concludes with the AIB logo, tagline “For the life you’re after,” and the note “In partnership with Allied Irish Banks p.l.c.”

• Full Transcript

  [Opening scene]

  [Visual: Jonathan McCrea stands in a bright, modern setting, speaking directly to camera.]

  [Text on screen: “Jonathan McCrea – Science and Technology Broadcaster.”]

  “Well into your sustainability journey but looking for information specific to your type of business?

  Welcome to Steps to Sustainability, AIB’s go-to resource for all you need to support you on your sustainability journey.”

  “In this section of the website, we’ve created a series of sector sustainability guides.”

  [Visuals:

  • A forklift driver loads packages into a van.
  • Agricultural machinery, including a tractor, works in a field.
  • Solar panels glint in sunlight on a rooftop.
  • A wind turbine spins slowly in the distance.
  • A solar farm stretches across open land.]

  “Each guide delves deep into the specific actions that businesses in each sector can take to reduce the environmental effect of their operations.

  We’re also highlighting real-life case studies showing the benefits that sustainable action has had on some of our customers’ businesses.”

  “All you need to do now is access the guides and case studies most relevant to your business - to discover even more ways to maximise your sustainability.”

  [Visual: Purple AIB background.]

  [Text on screen:

  • AIB logo
  • “For the life you’re after”
  • “In partnership with Allied Irish Banks p.l.c.”]

  [Video ends.]